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For example, if you run a wedding planning business, join Facebook groups in that niche and see what the common complaints among brides-to-be are. Perhaps they find that it’s very overwhelming, trying to remember everything to organize and knowing when to do what. You could create a timeline checklist, of what to organize when in the countdown to the big day, and offer it free to build a list of potential clients.
So join Facebook groups within your niche and see what the most common complaints are, then find a solution to these complaints and either sell it or use it to build a list or following by giving it away free.
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